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Dion Lee 2022
设计师品牌宣传片，2022
Designer brand digital reel, 2022
项目类别: 虚拟服装、数字短片
Category: Virtual clothing, 3D digital content
软件工具: Unreal Engine, Marvelous Designer, Blender, Motive, Motion Builder
为时装品牌Dion Lee创作的2022春季新品概念片头。通过虚拟场景及赛博格模特展示品牌的概念、调性及服装亮点。本作品通过Unreal Engine引擎渲染完成，虚拟人物的动态通过捕捉真人动作完成。
A concept film created for the fashion brand Dion Lee's Spring 2022 collection. The film showcases the brand's concepts, tones, and highlights of the clothing through virtual scenes and cyborg models. The project was rendered using Unreal Engine, and the movements of virtual characters were motion- captured.
创意定位
Creative Direction
品牌设计理念
Brand's Design Concept
Dion Lee 是来自悉尼的设计师品牌。
它将传统剪裁与试验性构造结合，并融入建筑雕刻到概念设计中，使得服装在自然环境（空气和光影下）更加灵动。
Dion Lee is a designer brand based in Sydney. It combines traditional tailoring with experimental constructions, integrating architectural sculpting into conceptual design. This approach brings a dynamic quality to the clothing when placed in natural environments, interacting with air and light.
2022品牌视觉海报
Brand's Visual Poster
半生物机器人在绝密旷境中穿梭，在扩展的新世界中无拘自我。
Cyborg traverse through a secret and vast landscape, freely navigating in the expanded world without constraints."
2022时装周秀场
Fashion Week 2022
服装以亮面皮质廓形上装、渔网、垂感线条、半透明蕾丝为主要元素。
The clothing features glossy leather silhouettes, fishnet textures, flowing lines, and semi-transparent lace as its primary elements.
虚拟人物 & 服装设计
Character & Clothing
根据品牌调性及春夏概念海报，虚拟宣传片的人物设计基于对近未来cyborg物种的设想，保留人类形体的同时，部分躯体被抽象化。人物所着的数字服装着突出蕾丝、渔网及漆皮元素，并在版型款式上还原设计师原作。
Based on the brand's tone and the concept posters for the spring-summer collection, the character design for the virtual promotional video is built upon an envisioning of near-future cyborg. While retaining a human form, certain parts of the body are abstracted. The digital clothing worn by the characters highlights lace, fishnet, and patent leather elements, faithfully reproducing the designer's original creations in terms of pattern and style.
场景设计
Scene Design
场景设计将金属工业风与生物、植物及自然结合，表达品牌对于未来世界cyborg生存环境的憧憬，橘黄色调是对春天的迎接。
The scene design combines an industrial metallic aesthetic with elements of biology, plants, and nature, expressing the brand's vision for a future world where cyborgs coexist with their environment. The orange-yellow color palette symbolizes a welcoming embrace of spring.
线下展示
Live Showcase
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